HomeResearch Articles Strategic Account Plans: Eight Critical Components

Strategic Account Plans: Eight Critical Components

  • An effective strategic account plan leads to a deeper understanding of the customer's business and results in an executable plan for maximizing account revenue
  • The account planning process requires input from core and extended account team members in order to align the sales approach across functional groups
  • The account plan is a living document that lists specific goals and actions that should be reviewed and updated regularly

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