HomeResearch Articles Tactic Deep Dive: Paid Search

Tactic Deep Dive: Paid Search

  • SiriusDecisions' series on optimizing your day-to-day demand creation efforts continues with a look at paid search
  • Paid search has become a core element of effective b-to-b demand creation
  • Successful paid search programs are based on a deep understanding of buyers and require planning, accountability and continuous monitoring
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