HomeResearch Articles Tactic Deep Dive: Proofs of Concept

Tactic Deep Dive: Proofs of Concept

  • SiriusDecisions’ series on optimizing day-to-day demand creation efforts continues with a look at proofs of concept
  • Due to their expense and resource requirements, organizations must be extremely careful about who is offered a proof of concept
  • Use a six-stage process to justify, plan for, operate and measure a proof-of-concept program

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