HomeResearch Articles Taking Stock of a Customer Advocacy Program

Taking Stock of a Customer Advocacy Program

  • While all companies claim to recognize the value of customer advocacy, advocacy teams do not always receive sufficient internal support
  • Best-in-class customer advocacy programs align marketing and the broader organization to improve the quantity and quality of reference assets
  • Improving advocacy starts with comparing the current program's assets, interactions, structure, sourcing and delivery to best-in-class standards

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