HomeResearch Articles Targeting: It’s All Relative

Targeting: It’s All Relative

  • Most marketers – and the organizations they work for – operate under the principle of who could buy rather than who will buy
  • Those who target too broadly expose both marketing and sales to significant waste within the demand creation process
  • The process we call relative targeting uses both external and internal factors to judge the current viability of potential targets against one another
You must log in to client portal for full access to this content. Login

Take Action

Not a SiriusDecisions Client?