HomeResearch Articles Teleprospecting in the Rearchitected Waterfall

Teleprospecting in the Rearchitected Waterfall

  • The distinction between inbound and outbound inquiries has downstream implications for how teleprospecting teams qualify leads
  • Teleprospecting generated leads (TGLs) remain an important component of b-to-b demand creation efforts
  • Teleprospecting teams should play a central role in managing lead waste through recycling programs

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