HomeResearch Articles The 2015 CMO Study: A Two-Year View of Business Drivers and Actions

The 2015 CMO Study: A Two-Year View of Business Drivers and Actions

  • In a recent SiriusDecisions study, 225 CMOs and marketing leaders reported what is driving them to change their marketing plans in the next two years
  • Each change driver spurs examination of external or market-facing plans as CMOs work to become more customer-centric, and to revise their marketing mix and routes to market
  • CMOs must consider whether their marketing skill mix, spend levels and investments in technology are on target for the future, and potentially make internal operational changes
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