HomeResearch Articles The Aligned Measurement Process: Conducting Metrics Selection

The Aligned Measurement Process: Conducting Metrics Selection

  • Metrics selection is a key activity within the Aligned Measurement Process, a high-level approach for building aligned b-to-b measurement
  • Metrics are fundamental building blocks of reporting, but an ever-expanding selection of available metrics can cause difficulty in choosing the right ones
  • B-to-b marketers who thoroughly develop key business questions during the discovery stage of the process can select metrics that are well aligned with reporting needs
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