HomeResearch Articles The Application Development Professional Buyer Persona

The Application Development Professional Buyer Persona

  • SiriusDecisions surveyed hundreds of b-to-b buyers around the world, including application development professionals, to gain insights about their buying behaviors and preferences
  • This report summarizes the role that application development professionals play in b-to-b buying decisions, including their engagement levels and content and interaction preferences
  • Organizations selling to application development professionals can use the information in this report about application development professionals’ content, delivery channel and interaction preferences to develop more focused marketing and sales programs
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