HomeResearch Articles The Benefits of an Optimized Product Portfolio

The Benefits of an Optimized Product Portfolio

  • Many organizations put off doing current product assessments, citing tight resources, lack of data and fear of the negative impact of potentially winding down products
  • Organizations that undertake regular evaluations of their in-market offerings are more likely to have strategically aligned product portfolios that perform well
  • An optimized portfolio can help balance and direct portfolio investment and make products easier for sellers to sell and buyers to buy
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