HomeResearch Articles The B-to-B Content Council: Roles and Responsibilities

The B-to-B Content Council: Roles and Responsibilities

  • Many functions within a b-to-b organization contribute to marketing, sales and product content
  • Given the cross-functional nature of content contribution and usage, aligning and optimizing content lifecycle components can be difficult
  • A content council with cross-functional representation helps ensure alignment across content goals, strategy, messaging, process, technology and measurement
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