HomeResearch Articles The Customer Lifecycle Framework in Investment Banking

The Customer Lifecycle Framework in Investment Banking

  • The SiriusDecisions Customer Lifecycle Framework can be used to demonstrate marketing’s value and obtain advisory team buy-in for customer marketing efforts
  • Marketing must support this lifecycle in a systematic way to drive loyalty, retention and growth
  • Each phase of the customer lifecycle should be viewed from two points of view: the customer’s experience and the company’s goals and responsibilities
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