HomeResearch Articles The Demand Center: Service-Level Agreements with Field Marketing

The Demand Center: Service-Level Agreements with Field Marketing

  • Field marketing is one of the most important internal clients of a demand center
  • Demand centers and global  or regional field marketing should establish service-level agreements (SLAs) to structure their collaboration
  • SLAs facilitate communication between functions, and provide an objective basis for gauging service effectiveness
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