HomeResearch Articles The Economics of Sales Talent: Improving Rep Quality

The Economics of Sales Talent: Improving Rep Quality

  • Poorly performing sales reps and excessive turnover negatively impact an organization’s bottom line
  • By interlocking with HR to establish competency-based talent management standards, sales enablement can improve the quality of incoming reps and the certification process
  • A focus on improving reps before they engage with customers can increase success at every stage of the sales cycle 
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