HomeResearch Articles The Emerging Role of Employee Lifecycle Marketing

The Emerging Role of Employee Lifecycle Marketing

  • Employee lifecycle marketing (ELM) is an emerging role focused on attracting skilled employees and driving employee engagement and advocacy
  • An ELM function helps to ensure that the company’s employment brand is aligned with its overall brand
  • To ensure coordinated execution, ELM must form strong interlock with other marketing functions as well as human resources
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