HomeResearch Articles The Emerging Role of the Field Sales Coach

The Emerging Role of the Field Sales Coach

  • B-to-b organizations often struggle to prepare new first-line sales managers for their role, especially when promoting from the ranks of field sales reps
  • Even reps with lengthy track records of success face new challenges when they attempt to manage a diverse set of former peers
  • As a rotational responsibility, the field sales coach role provides opportunities for future leaders to hone their mentoring and leadership skills
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