HomeResearch Articles The Emerging Role of the Reputation Program Architect

The Emerging Role of the Reputation Program Architect

  • B-to-b organizations are moving rapidly from product-centric to audience-centric marketing campaigns
  • The reputation program family is critical to campaign success but is often the most complex to integrate and thus frequently overlooked
  • By structuring communications engagement in revenue-generating campaigns, communications leaders can improve campaign design and performance
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