HomeResearch Articles The Evolution of Sales Operations: A Sirius Perspective

The Evolution of Sales Operations: A Sirius Perspective

  • Sales operations originated as a highly tactical function delivering business activities and processes to facilitate a sales organization’s efficiency and effectiveness
  • The ever-changing b-to-b landscape requires sales operations to adapt and evolve its responsibilities and capabilities for continued success
  • New demands on sales operations mean a higher degree of specialization is necessary to conduct in-depth analysis, articulate technology strategy, drive planning initiatives and manage growth
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