HomeResearch Articles The Evolving Role of Marketing Operations in Financial Services

The Evolving Role of Marketing Operations in Financial Services

  • The role of marketing operations in financial services has grown steadily over the last several years
  • Marketing operations’ scope of responsibilities is still evolving in financial services, but the trend is toward a function that serves as technology and data operations hub
  • Operations executives have a great opportunity to create tight linkages between internal data and the knowledge requirements of senior leadership
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