HomeResearch Articles The Healthcare Marketing Leader's Role in Supporting Customer Orientation

The Healthcare Marketing Leader's Role in Supporting Customer Orientation

  • Understanding customer needs is a vital part of successful product management and marketing, but organization-wide support may be lacking
  • The healthcare marketing leader must define the vision for the relationship between the b-to-b customer and end user, clinician, patient or member
  • Establish leadership support, financial support and operational support, along with training and professional development
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