HomeResearch Articles The Infrastructure and Operations Professional Buyer Persona

The Infrastructure and Operations Professional Buyer Persona

  • SiriusDecisions surveyed hundreds of b-to-b buyers around the world, including infrastructure and operations professionals, to gain insights about their buying behaviors and preferences
  • This report summarizes the role that infrastructure and operations professionals play in b-to-b buying decisions, including their engagement levels and content and interaction preferences
  • Organizations selling to infrastructure and operations professionals can use the information in this report about infrastructure and operations professionals’ content, delivery channel and interaction preferences to develop more focused marketing and sales programs
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