HomeResearch Articles The Product Manager/Marketer's Guide to Analyst Relations

The Product Manager/Marketer's Guide to Analyst Relations

  • Our 2017 study of b-to-b buyers indicated that industry analyst reports are one of the most trusted information sources
  • Unfortunately, product managers and marketers often fail to engage with industry analysts early or often enough
  • Continue using analysts after an offering is launched as a source of customer feedback and competitive intelligence
You must log in to client portal for full access to this content. Login

Take Action

Not a SiriusDecisions Client?