HomeResearch Articles The Pulse: Empowering High-Performing Sales Reps With Content Late in the Sales Cycle

The Pulse: Empowering High-Performing Sales Reps With Content Late in the Sales Cycle

  • A recent SiriusDecisions survey asked b-to-b sales professionals about their usage of – and preferences for – sales empowerment content.
  • High performers and low performers prefer different content types and have different usage patterns, especially in the late stage of the sales cycle
  • High-performing reps engage with twice as much empowerment content at the end of the buyer’s journey in order to more effectively close deals
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