HomeResearch Articles The Pulse: Marketing Operations Organizational Design and Resourcing

The Pulse: Marketing Operations Organizational Design and Resourcing

  • A SiriusDecisions survey revealed that b-to-b marketing operations leaders organize their functions to serve both short-term and long-term marketing capabilities
  • Designing a best-in-class marketing operations function requires an evaluation of required competencies and resource requirements
  • Once the marketing operations organization is designed and implemented, use metrics to track the success of the functional design
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