HomeResearch Articles The Pulse: Portfolio Marketing Leadership Priorities 2017

The Pulse: Portfolio Marketing Leadership Priorities 2017

  • SiriusDecisions asked portfolio marketing leaders – including product, solution, industry and services marketing leaders – to share their top priorities and challenges
  • Transforming go-to-market strategies from product-centric to audience-centric was ranked as the top priority and the top challenge
  • Many portfolio marketing leaders find that their teams lack the necessary insights and skills to transition to a successful audience-centric strategy
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