HomeResearch Articles The Pulse: The Role of Content Strategy and Operations in the Shift to Audience-Centricity

The Pulse: The Role of Content Strategy and Operations in the Shift to Audience-Centricity

  • Content strategy and operations is a critical function for supporting an organization’s shift from product-centricity to audience-centricity
  • Benchmark data from the SiriusDecisions Command Center™ reveals trends impacting content performance in supporting this shift
  • While b-to-b organizations are making progress in developing content strategy and operations capabilities, significant gaps continue to present content challenges
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