HomeResearch Articles The Pulse: The State of B-to-B Content

The Pulse: The State of B-to-B Content

  • SiriusDecisions’ recent content survey uncovered several issues that cause inefficiency in b-to-b content workflows
  • An overabundance of underused product-centric content typically results from the lack of a cross-functional, audience-centric approach to content creation
  • The biggest opportunity for improving content quality is to develop and leverage buyer insights to increase content relevance
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