HomeResearch Articles The Pulse: The State of Channel Partner Incentives 2016

The Pulse: The State of Channel Partner Incentives 2016

  • A recent SiriusDecisions survey asked b-to-b channel marketing and sales professionals how they use channel partner incentives
  • Only 14 percent of respondents stated that channel incentives met their goals
  • Suppliers must periodically reassess the incentives they offer and whether they are having the intended effects on partner behavior and results
You must log in to client portal for full access to this content. Login

Take Action

Not a SiriusDecisions Client?