HomeResearch Articles The Pulse: The State of Contact Data Management

The Pulse: The State of Contact Data Management

  • SiriusDecisions’ Trends in Contact Data Management 2015 Survey asked marketing operations professionals how they approach the challenges of managing contact data
  • Organizations continue to struggle with data quality and data unification
  • Despite the increased complexity of contact data management, organizations are optimistic about the level of future investments and improving their capabilities
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