HomeResearch Articles The SiriusDecisions Account-Based Marketing Account Planning Framework

The SiriusDecisions Account-Based Marketing Account Planning Framework

  • Account planning is one of the key processes supporting account-based marketing (ABM) program planning and execution
  • The account planning process for ABM requires collaboration by sales and marketing to complete five planning steps, ranging from goal setting to engagement planning
  • Account planning takes on different nuances for large-account, named-account and industry ABM deployment models
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