HomeResearch Articles The SiriusDecisions Account-Based Marketing Measurement Evaluation Tool

The SiriusDecisions Account-Based Marketing Measurement Evaluation Tool

  • The SiriusDecisions Account-Based Marketing Measurement Evaluation Tool can be used by account-based marketing (ABM) marketers to evaluate reporting and planning capabilities
  • The tool provides a structured approach to identifying the relevance, availability, credibility, current measurement and source of key ABM measurement data
  • The tool’s results are displayed in four charts that show the data gaps the organization should address
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