HomeResearch Articles The SiriusDecisions Buyer Audience Framework

The SiriusDecisions Buyer Audience Framework

  • Audience segmentation and prioritization are missing steps in many go-to-market approaches, limiting the effectiveness of marketing and sales programs
  • A buyer audience framework is a go-to-market blueprint that establishes target market segments, buying centers, buying groups and buyer personas
  • Creating a buyer audience framework ensures go-to-market alignment across the organization on allocating resources on the right audiences
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