HomeResearch Articles The SiriusDecisions Buyer Persona Continuum

The SiriusDecisions Buyer Persona Continuum

  • B-to-b marketers often start their persona initiatives with good intentions but fail to produce the desired results
  • SiriusDecisions recommends using a persona continuum to ensure personas are relevant and consistently used
  • Leveraging a standard process aligns cross-functional teams around target buyers and accelerates the adoption of personas
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