HomeResearch Articles The SiriusDecisions Channel Marketing Study: Peak Performances

The SiriusDecisions Channel Marketing Study: Peak Performances

  • SiriusDecisions recently conducted a study of b-to-b channel demand programs to gauge which tactics are delivering the strongest results
  • Top performers tailor tactics to appeal to specific partner types, avoiding a one-size-fits-all approach
  • To increase partner participation, suppliers should become more prescriptive in their program delivery
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