HomeResearch Articles The SiriusDecisions Content Model: Definitions

The SiriusDecisions Content Model: Definitions

  • Organizations implementing the cross-functional process depicted in the SiriusDecisions Content Model must use consistent terminology
  • Confusion over the definitions of content activities, deliverables and processes can inhibit the organization-wide transformation of the b-to-b content factory
  • Use our standard definitions as a starting point and tailor them as required to be meaningful to the organization
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