HomeResearch Articles The SiriusDecisions Content Model: Field and Regional Marketing's Role

The SiriusDecisions Content Model: Field and Regional Marketing's Role

  • For b-to-b organizations that struggle with enterprise-wide content process breakdowns, the SiriusDecisions Content Model provides a cross-functional approach to content optimization
  • Field and regional marketing must customize, activate and measure content for their geographies and audiences
  • By engaging early in the process, field and regional marketers can ensure local preferences are understood, necessary translation budgets are allocated and minimal rework is required

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