HomeResearch Articles The SiriusDecisions Content Strategy Turbine

The SiriusDecisions Content Strategy Turbine

  • Most approaches to content strategy focus too heavily on asset format rather than meeting audience information requirements
  • The SiriusDecisions Content Strategy Turbine is a repeatable, scalable methodology for creating an audience-centric content strategy
  • A sequence of eight steps brings order and consistency to the design of a content strategy that can be applied across a range of product, marketing and sales initiatives
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