HomeResearch Articles The SiriusDecisions Customer Lifecycle Framework

The SiriusDecisions Customer Lifecycle Framework

  • When a b-to-b buying cycle ends, a new relationship begins – the customer lifecycle
  • Sales and marketing must support this lifecycle in a systematic way to drive loyalty, retention and growth
  • Each phase of the customer lifecycle should be viewed from two points of view: the customer’s experience and the company’s goals and responsibilities
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