HomeResearch Articles The SiriusDecisions Demand Waterfall® Pattern Tool

The SiriusDecisions Demand Waterfall® Pattern Tool

  • The main factor that influences Demand Waterfall performance is conversion efficiency – the percentage of leads that progress from one stage to the next
  • Demand Waterfall performance patterns are based on the conversion of leads at four key points
  • Use this tool to map the lead management process, evaluate current Demand Waterfall performance, compare against benchmarks and conduct pattern analysis
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