HomeResearch Articles The SiriusDecisions Employee Lifecycle Marketing Framework

The SiriusDecisions Employee Lifecycle Marketing Framework

  • The SiriusDecisions Employee Lifecycle Marketing framework brings a logical structure to the ongoing marketing and communications activities directed at employees in four key areas
  • A lifecycle approach is designed to maximize employee engagement, which translates into higher productivity, improved customer service and brand advocacy
  • Companies with a strong lifecycle marketing approach regularly measure levels of employee engagement and continuously seek to improve on areas of weakness
You must log in to client portal for full access to this content. Login

Take Action

Not a SiriusDecisions Client?