HomeResearch Articles The SiriusDecisions Framework for Healthcare Consumer Adoption

The SiriusDecisions Framework for Healthcare Consumer Adoption

  • The healthcare decisionmaking process is complex, often requiring multiple steps before a seller can recognize revenue
  • Efforts to encourage patient adoption are often required even after a b-to-b enterprise sale is complete and providers or business users have been made aware of the offering
  • Healthcare marketers must consider the impact of the patient adoption process as they develop strategic plans to drive uptake and profitability of their offerings
You must log in to client portal for full access to this content. Login

Take Action

Not a SiriusDecisions Client?