HomeResearch Articles The SiriusDecisions Healthcare Buyer Persona Framework

The SiriusDecisions Healthcare Buyer Persona Framework

  • Defining buyer personas helps drive customer-centric innovation and go-to-market strategy
  • The SiriusDecisions Healthcare Buyer Persona Framework is a tool for understanding b-to-b buyers’ behavioral characteristics, interaction and content preferences, and needs
  • Use persona insights to improve content effectiveness, sales productivity and campaign performance
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