HomeResearch Articles The SiriusDecisions Influencer Lifecycle Framework

The SiriusDecisions Influencer Lifecycle Framework

  • B-to-b organizations should take a structured approach to managing influencers in order to maximize the value of these relationships
  • Influencer programs operate through a partnership that requires mutual understanding of goals and two-way flow of information
  • Maintain realistic expectations throughout the influencer lifecycle, as there are no guarantees that influencers will support or endorse a given offering
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