HomeResearch Articles The SiriusDecisions Intent Data Framework

The SiriusDecisions Intent Data Framework

  • Intent data helps b-to-b marketing and sales teams allocate resources judiciously against a broad range of demand creation opportunities
  • The SiriusDecisions Intent Data Framework illustrates different types of intent data that provide a holistic buying picture
  • Intent data provides buying signals and contextual insights that organizations can use to optimize demand creation efforts
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