HomeResearch Articles The SiriusDecisions Lead Spectrum, Expanded

The SiriusDecisions Lead Spectrum, Expanded

  • For effective and efficient demand creation, sales and marketing must agree on what constitutes a "quality" lead
  • Using technology, marketers can now pre-qualify and prioritize leads before they are contacted by a teleprospector or field/channel rep
  • Our expanded lead spectrum now includes seven levels, providing sales and marketing more granularity in their discussions
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