HomeResearch Articles The SiriusDecisions Marketing Budget Allocation Comparison Tool

The SiriusDecisions Marketing Budget Allocation Comparison Tool

  • Marketing leaders should assess their budget allocation model for its alignment with marketing strategy
  • Our budget allocation comparison tool enables marketing leaders to compare their total marketing budget, as well as budget allocations across program and personnel categories, to external benchmark data
  • The marketing budget allocation benchmark data used in the tool is differentiated by company revenue band
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