HomeResearch Articles The SiriusDecisions Marketing Contribution and Budget Allocation Tool

The SiriusDecisions Marketing Contribution and Budget Allocation Tool

  • Marketing leaders must ensure that marketing budget allocations are aligned to areas where marketers can source or influence revenue
  • Our marketing contribution and budget allocation tool enables marketing leaders to gain greater clarity around business segments and drivers to address during planning
  • The tool breaks out potential marketing contributions to revenue, bookings or pipeline by business unit and customer segment
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