HomeResearch Articles The SiriusDecisions Marketing Ecosystem Model for Investment Banking

The SiriusDecisions Marketing Ecosystem Model for Investment Banking

  • The SiriusDecisions Marketing Ecosystem Model describes the workflow and functions within a marketing organization
  • The ecosystem is not an organization chart, but can be used to inform structural decisions
  • While investment banking advisory teams often handle a wide range of responsibilities, marketing must establish standards and best practices for the organization
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