HomeResearch Articles The SiriusDecisions Marketing Enablement Process Model

The SiriusDecisions Marketing Enablement Process Model

  • As b-to-b organizations struggle with functional change, evolving roles and growing skills gaps, there is an increasing need for formalized marketing enablement
  • Marketing training and development efforts won't succeed if they are unplanned, misaligned to business goals or occur in a vacuum
  • The Marketing Enablement Process Model provides a consistent approach to operationalize enablement, regardless of an organization's size or structure
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