HomeResearch Articles The SiriusDecisions Marketing Operations Competency Assessment Tool

The SiriusDecisions Marketing Operations Competency Assessment Tool

  • The SiriusDecisions Marketing Operations Competency Assessment Tool provides a structured approach to assessing individual or functional marketing operations competencies
  • The tool allows organizations to analyze the ability of a function or an individual to perform several competencies and the importance of each of these competencies across five core disciplines of marketing operations
  • The tool’s results show the average ability and importance scores for all competencies within each category and the average leverage scores for each sub-category
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